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2023
Woolworths: Stop Funding Climate Denial
In the wake of the 2019 bushfires, supermarket giant Woolworths continued advertising with the Murdoch Press- a leading contributor to fake news around the climate crisis.
Social Media
Print & Collateral
Campaign Strategy
Digital Illustration
Client /
We needed avid Woolworths shoppers to be brought to attention of the supermarket giant’s allegiance with the Murdoch Press.
By bringing attention to Woolworths’ indirect funding of climate misinformation - It may therefore convince News Corp to change its editorial stance on climate.
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